Making informed decisions is the backbone of any successful organisation. But how do you ensure that your choices truly reflect what your customers want and need? The answer lies in harnessing the power of customer insight analysis techniques. These methods help you dig deeper into customer behaviour, preferences, and motivations, enabling you to make smarter, data-driven decisions that drive growth and loyalty. Understanding your customers is no longer a luxury; it’s a neces

Want to avoid being scammed? When it comes to money matters, always ensure that the company you're dealing with is registered to sell the type of financial products you are buying. The FCA Firm Checker is a much improved resource to help consumers check both whether the firm is registered and whether it is authorised to advise on or sell specific financial products. Woman thinking about an investment offer she has seen on social media As a member of the FCA Consumer Panel,

In today’s fast-paced world, capturing and holding attention is more challenging than ever. Whether you run a business, a non-profit, or an organisation, creating meaningful connections with your audience is essential. That’s where digital experience planning comes in. It’s not just about having a website or an app; it’s about crafting an experience that resonates, engages, and ultimately drives loyalty. Let’s explore how you can boost engagement by developing a thoughtful di

Recently, we shared our expertise at the UWE Bristol Business School hackathon. This event focused on the decline of the high-cost credit market. It raised important questions, such as: where did those borrowers go? Understanding the High-Cost Credit Market Participants included experts from the financial services sector, as well as graduates and undergraduates who had studied economics, accountancy, and business studies. This unique mix allowed us to examine the issue from v